中國質(zhì)量新聞網(wǎng)訊（羅茗） 5月10日，2020中國品牌日系列活動(dòng)第二屆國際首席營銷官（品牌官）高峰論壇在北京舉行，本次論壇由國務(wù)院國有資產(chǎn)監(jiān)督管理委員會(huì)和中國企業(yè)聯(lián)合會(huì)指導(dǎo)，中國廣告主協(xié)會(huì)主辦，中國質(zhì)量新聞網(wǎng)媒體支持。以下是世界廣告主聯(lián)合會(huì)總干事斯蒂芬的致辭。

Dear friends, dear colleagues

親愛的朋友們 同事們

let me start by saying that I hope you

首先 我希望您

your friends, your families, your colleagues are all well and safe

及您的朋友、家人和同事都健康安全

These are truly exceptional circumstances

當(dāng)前形勢(shì)十分特殊

The world is on lockdown

世界各地都封閉了

and lockdown from Tokyo to Beijing

從東京到北京

and from Sao Pauloto New York

從圣保羅到紐約都處于封閉狀態(tài)

I was very much looking forward to being with you

原本我十分期待出席活動(dòng)

I very much enjoyed China Brand Day in Shanghai in 2019

2019年在上海舉辦的“中國品牌日”系列活動(dòng)令人難忘

I thought the quality of the conference was exceptional

會(huì)議舉辦得很成功

and I very much enjoyed the conversations around China Brand Day

圍繞“中國品牌日”的對(duì)話也十分精彩

I'm joining you today via video,

盡管今天我只能通過視頻參加活動(dòng)

but still I'm very happy to be part of your event

但能加入你們，我仍倍感高興

Let me start by acknowledging

首先，值得肯定的是

the leadership of the CANA

中國廣告主協(xié)會(huì)有著卓越的領(lǐng)導(dǎo)力

CANA is the national member station of WFA

中國廣告主協(xié)會(huì)是世廣聯(lián)中代表中國的唯一合法代表

And I'd like to congratulate them

在此，我祝賀中國廣告主協(xié)會(huì)

on organizing the second international summit of CMOS

成功舉辦第二屆國際首席營銷官（品牌官）高峰論壇

I'm absolutely convinced that today,

我堅(jiān)信，在當(dāng)前

more than ever before

比以往任何時(shí)刻

we need a close dialogue

我們都更需要加強(qiáng)溝通

between brand marketers and regulators

品牌營銷人員和監(jiān)管機(jī)構(gòu)更需要開展密切對(duì)話

Brands have been doing a fabulous job in these exceptional times

品牌在這一特殊時(shí)刻發(fā)揮著獨(dú)特作用

They've stepped up,

隨著品牌的不斷成長(zhǎng)

they've become relevant and truly useful to consumers

各品牌與消費(fèi)者息息相關(guān)，不可或缺

at a time where they're most needed

及時(shí)滿足了消費(fèi)者最迫切的需求

And in all this doom and gloom around the Corona crisis

當(dāng)全球籠罩在新冠肺炎的陰影中時(shí)

there is a shimmer of hope

我們?nèi)阅芸吹较Ｍ氖锕?/p>

We have seen a research from adman

據(jù)廣告商的一項(xiàng)調(diào)查顯示

which shows how consumers are appreciating

消費(fèi)者對(duì)品牌表示感激

and even expecting brands

并希望品牌

to play more of a role in the future

在未來發(fā)揮更大作用

In March, adman interviewed people

今年三月，廣告商采訪了

across 12 countries all around the world

來自12個(gè)國家的人

and these people said

受訪者表示

the vast majority of them

他們中的大多數(shù)人

90% said they expected brands to play more of role

90%的人希望品牌能發(fā)揮更大作用

in this Corona crisis and in the future

不僅是在新冠肺炎期間，而且是在長(zhǎng)遠(yuǎn)的未來

And 86% of them said

86%的受訪者表示

they expected brands to step in

希望品牌能更好發(fā)揮作用

where governments could actually not deliver the needed services

以彌補(bǔ)政府未能切實(shí)滿足群眾需求的空缺

I'm actually convinced that

我堅(jiān)信

the future post cover will look very different

未來的情形將發(fā)生改變

to what it looked a few months ago

與數(shù)月前截然不同

This could be more space for brands

百尺竿頭，更進(jìn)一步

but there's also can be more expectations with respect to brands

我們?nèi)詫?duì)品牌滿懷期待

Brands will have to be more scented

品牌將更好地打動(dòng)消費(fèi)者

more relevant, more useful

更精準(zhǔn)、更有力地服務(wù)消費(fèi)者

in order to have a role to play in consumers lives

從而提高消費(fèi)者生活水平

And I'm absolutely convinced that

我堅(jiān)信

brands will be able to step up

品牌將大有可為

Let me wish you a very productive conference

希望大會(huì)圓滿成功，碩果累累

And let me hope that very soon

相信不久

I will be able to see you in China

我將能與你們?cè)谥袊簿垡惶?/p>